Padstow brewing co.
Speculative beer can design for the new range of beers being launched by Padstow Brewing Co.
With this design I wanted to create something more eye-catching than the current trend in the company's packaging, while the brand logo and text would remain consistent. I decided to base my design around a character, and thought it best that he be a maritime man - but with ambiguous age. The tattoos and vest suggest a younger retro fella, but the dark greyed hair and beard lend more towards an older gentleman. With this ambiguity in age, I hope the age of the consumer will be broader, and appeal to a wider range of people.
Padstow Brewing Co. can be found HERE, and their social links can be found above - please check them out!
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